Discover The Best Options For Wholesale Footwear In China: A Comprehensive Guide

Discover The Best Options For Wholesale Footwear In China: A Comprehensive Guide

Whether you are a retailer looking to expand your shoe collection or an entrepreneur starting a new shoe business, finding the best option for wholesale shoes in China can be a game changer. China has become a global leader in footwear production, offering a variety of styles, quality and competitive prices. In this comprehensive guide, we’ll explore the various factors to consider and the steps to take when purchasing wholesale shoes in China.

How to find Chinese shoes manufacturers that match your company more quickly?


In the midst of the sea of huge shoe factories in China, seeking the one that aligns with your unique specifications and needs can seem overwhelming.

According to the Chinese Enterprise Database, as of February 27, 2023, there are 9,198 major enterprises in China’s footwear industry, with varying specialization across different regions. In Fujian Province, for instance, the emphasis is on the manufacture of running shoes, while Wenzhou City is particularly adept at making women’s shoes. Moreover, Sichuan Province is renowned for its high heels production. While there are some exceptions, these trends do indicate the concentration of shoe factories in certain regions. It is also worth noting that Zhejiang Province is also home to a considerable number of enterprises specializing in the production of running shoes and rain boots, as well as Guangdong Province, which is equally well-represented with numerous shoe-making companies.

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Distribution of shoe factories in China:

Region Footwear Production Factory Advantages of Footwear
Guangdong Province Guangzhou, Shenzhen, Dongguan and other cities Advanced technology, abundant capital, and complete industrial chain
Zhejiang Province Wenzhou City, Hangzhou, Yiwu and other places Complete industrial chain and rich footwear experience
Jiangsu Province Suzhou, Wuxi, Changzhou and other places Exquisite manufacturing technology and diversified product styles
Shandong Province Qingdao, Jinan and other places Production of sports shoes, casual shoes, children’s shoes and other mass consumer goods
Fujian Province Quanzhou, Putian and other places Complete industrial chain, high level of technology, rich experience in foreign trade export
Henan Province Zhengzhou, Luoyang, Xinxiang and other places Low labor costs, convenient transportation, great development potential

2.Several ways to find Chinese shoe manufacturers

  • Exhibition

    1.China International Import Expo (CIIE): Held in Shanghai, this is one of the largest import exhibitions in the world, showcasing a wide range of products and services from various countries.
    2.Canton Fair: Also known as the China Import and Export Fair, it is held twice a year in Guangzhou. It is one of the oldest and largest trade exhibitions, covering many industries such as electronics, textiles, and home appliances.
    3.China International Footwear Fair (CIFF): Held in Shanghai, this exhibition is dedicated to footwear products. There are many types of shoes on display, including casual shoes, sports shoes, leather shoes, etc. The meeting was attended by industry professionals, dealers and buyers.
    4.Jinjiang International Shoe and Sports Industry Expo: This exhibition is located in Jinjiang City, Fujian Province and is known as one of the largest footwear trade exhibitions in China. It offers a full range of footwear products, including athletic shoes, sportswear and related accessories.
    5.China International Footwear Expo (CIFE): This exhibition is held in Guangzhou and is geared towards the footwear industry. It provides manufacturers, retailers and designers with a platform to showcase their product ranges and connect with potential business partners.

Participating in exhibitions offers businesses the most direct route to reaching Chinese manufacturers. These events provide an invaluable platform to showcase products and services, network with potential partners, and stay up-to-date with the latest market trends. By actively participating in these exhibitions, businesses can gain a comprehensive understanding of the wide range of footwear products made in China, identify potential suppliers, and build long-lasting business relationships.

However, it is important to note that participating in exhibitions can be costly for both buyers and sellers, and is often beyond the reach of many small and medium-sized enterprises.


3.Buy wholesale shoes online

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      Alibaba International Station is the world’s largest B2B cross-border e-commerce platform, covering more than 200 countries around the world, with 40 million+ global buyers and 200,000 sellers. The disadvantage is that the number of sellers on the website is very large and mixed, and buyers cannot distinguish the seller’s strength and company status.

         Made In China
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      Made in is an online world where Chinese product information gathers. It provides e-commerce services with rich products to domestic and foreign buyers. It aims to use the Internet to introduce products from Chinese suppliers to domestic and foreign buyers. Like Alibaba, buyers cannot understand sellers in depth.

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       Google is a multinational technology company located in the United States and is recognized as the world’s largest search engine company. On Google you can find the world’s leading shoe manufacturing companies. You can search for “Find a shoe manufacturers” on Google to find us [www.keleeti .com]

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       LinkedIn was founded in December 2002 and launched in 2003. It is headquartered in Mountain View, California, USA. The company was listed in the United States on May 20, 2011. As of May 2020, the total number of LinkedIn users has reached more than 690 million. You can also find many shoe manufacturers on LinkedIn. However, LinkedIn has a diversified business model and requires continuous operation by users to find suitable manufacturers. 

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      1688, positioned as an “online wholesale market”, is Alibaba’s launch of the “Guanghuo Wins the World” plan, targeting all manufacturers and wholesalers that can provide spot goods and focus on wholesale. The disadvantage is that most of the manufacturers on the website have no contact with foreign customers and know little about the foreign trade sector.










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